What Is The Need For Keyword Research Tool In SEO?

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 What Is The Need For Keyword Research Tool In SEO? 

Before answering this question we must first understand the two words:
Keyword
SEO
Keyword, as the name suggests is the “Key” Word to unlock the desires of the potential audience to a particular service, company, etc. It bridges the gap between customer and content of a certain website.

Keywords are of two types:
Short Tail
Long Tail
Short Tail 

It is the short form of keyword which varies one to three words.

Example- Bread, catholic church, Roller Coaster Park

Long-tail

They are made from short tail keywords which can be longer than three words. Due to the length, Longtails are more specific.

Example- Brown Bread near me, Catholic Church in west Delhi, Best roller coaster park in Bengaluru

In digital marketing, we have the privilege of showing the detailed content (service, selling of products, brand value and publicity) to the targeted audience which can be of certain age group or have certain interests or maybe who are looking for a specific keyword such as “best digital marketing agency in Delhi”.

Now for the above keyword, The website of the dentist in Delhi must be optimized to get the top result on the search engine page. This optimization is technically known as Search Engine Optimization commonly termed as SEO which can be done by best SEO company in Delhi.

SEO is divided into two parts
On-Page Search Engine Optimization
Off-page Search Engine Optimization
On-page Search Engine Optimization
When Search Engine Optimization is done for optimization for the website page it is known as On-Page SEO. This type of Search Engine Optimization is done in the backend so a little technical knowledge is required.

The points which describe ON page Search Engine Optimization are:

1. Meta Title

2. Meta Description

3. Meta Keywords

4. Headings

5. One Primary keyword for One Web-Page

6. Blog on the website

7. Image Optimization

8. Interlinking with a relevant keyword on the page

9. Setting up the Google tags( Analytics, Search Console and Google Ads)

10. Schema

11. Open Graph

12. Canonical

13. Social Media integration (like Facebook Pixel)

14. Robot.txt file for crawlers

15. Error 404 page

16. WWW redirect

OFF Page SEO

Also Read : The Significance of Content Marketing in 2019

OFF Page SEO refers to the optimization done outside the website Now it can be understood why the keywords are necessary for SEO. SEO company in Delhi can help in achieving goals.

The psyche of the audience describes the keyword they are looking for, which will help in optimizing the website according to SEO. Get the bestSEO services provider in Delhi 

For this, qualitative research of keywords is required so that a business can understand the demands of customers. Keyword research can be done with the help of different tools available on the internet which are offered free of cost.

Top Keyword tools are:

1. Google Keyword Planner

2. Uber Suggests

3. Spy-Fu

The above tools can provide different ideas on a short tail as well as long-tail keywords. They also, suggest keywords on a specific website. Top SEO company in Delhi NCR can help you learn more about SEO.

Also Read : Reasons why new companies need a digital marketing company in Delhi

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