Digital marketing has been completely changing the course of the Indian market. In recent years many companies have shifted towards the digitalisation. The question is ‘Why Market is shifting online’ ?
Increase in internet users in India:
Since the arrival of JIO in 2016 the users are increasing every year. By 2021 they will cross the mark 600 million. Hence, the more users will come on internet the more there will be Business expansion online. With the help of digital marketing specialists you can make your website available to the users. However always try to work on you website with best digital marketing company in Delhi.
Affordable:
Digital Marketing’s huge advantage is that it is affordable. Unlike old traditional ways this marketing does not need T.V. ads, Hoardings and posters. There are many online platforms through which you can advertise your products and websites. Such as Facebook ads and Google ads; even you can advertise it on Instagram.
Therefore if low budget is your problem and you do not know how to manage it at low budget. You can take help of Website Designing Company In Delhi.
Internet generation:
The generation born in 2000 has born in the years of internet. Internet and mobile is easily accessible to them which increases the internet users every year. This has changed the course of entertainment and shopping drastically.
Millennials use smartphones nowadays; which makes their life more comfortable and convenient. Apart from chatting and mailing; they have started using their mobile for other purposes.
- Nowadays, young ones love to do online shopping on Flipkart, Amazon and Myntra. Whether they have to buy clothes or electronic device or books they always prefer online shopping. As it is more suitable to them then traditional shopping. Make Ecommerce websites with the help of Ecommerce Website Development Company in Delhi.
- Online cabs are also becoming the part of life in India. Today whether they are young ones or adults; everyone prefers cabs instead of driving themselves. Ola which is an Indian company boom its sales and increases customers after 2016. Many professionals helped them to make this possible. Find those professionals at PHP Development company Delhi.
- Moreover people also do not prefer to watch movie on theaters or on television. Now they watch Netflix or Amazon Prime for new content. Hence there is no need to put so much money on ads.
Track growth:
Digital Marketing make most of it by providing you with tracker. There are many analytical solutions to track websites. You can track your websites growth on everyday basis and you can get alerts where its lacking; So that you can change the strategies.
It also targets audience according age group, profession, religion and sex. Also different ads shown to the different users. Like if one is searching more for colleges, so they gets more ads of different colleges.
Original source : Importance of Online Marketing in India 2019
